Boosting Immunity With Vitamin C

Boosting Immunity With Vitamin C

The powerhouse superfruit Baobab and nutritionally smart pairings.

We all know the old adage: an apple a day keeps the doctor away. Turns out, that maybe citrus fruits are the answer thanks to vitamin C. Vitamin C is highly concentrated in immune cells and is vital for their proper functioning (4). Therefore, when depleted of vitamin C our immune system is compromised and we become more susceptible to common colds and other viruses. And though it may not prevent a cold, vitamin C in high doses may decrease the length of cold symptoms by as much as 1.5 days (5). There are many sources of vitamin C (not just oranges): citrus fruits, tomatoes, potatoes, strawberries, bell peppers, broccoli, brussel sprouts and more. One of our favorites is baobab, a superfruit with 6-10x more vitamin C than oranges (3)!

In addition to vitamin C, there’s no denying the importance of iron in our diets. From maximizing the transportation of oxygen in our blood (via hemoglobin) to increasing our energy levels and promoting healthy pregnancy, iron is one of the many vital minerals we consume on a daily basis (1). How, though, does one ensure the bioavailability of digested iron?

This is especially important with plant sources of iron, also know as non-heme iron. Found mostly in plant-based foods like leafy green vegetables, beans and nuts, non-heme iron is not combined with heme protein, thus decreasing the body’s ability to absorb it (2). This is where vitamin C saves the day! Also known as an “iron promoter”, vitamin C dramatically increases the absorption of non-heme iron.

In order to maximize the absorption of the non-heme iron, Chickpea Granola Wholesome Raspberry flavor is fortified with baobab, a superfruit grown in the African Savannah and known for its high levels of vitamin C. Baobab contains 6 times more Vitamin C than oranges! Thus, you’re getting the antioxidant benefits of vitamin C, higher bioavailability of non-heme iron and the delicious citrus and fruity flavor of baobab!

Eating healthy is easy!


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