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On July 13, 2014, EFFi Foods was up bright and early to join the eager runners ready to compete in the Shoreline Half Marathon. Setting up camp at the Ventura Promenade Park, we were able to send off the competitors with words of support and promises of delicious samples of our Probiotic CareBars upon their return. Through our EFFiRun social media contest prior to race day, EFFi Foods crowned athlete Anthony Grey the winner of a sponsored entry into the race. Using the race as one of his last training runs prior to an upcoming IronMan competition, Anthony supplemented his body throughout the race with the balanced nutrition of Probiotic CareBars. He breezed through the two-loop 13.1 mile ocean course in under 2 hours and once he crossed the finish line he was greeted by EFFi team members. As our sponsored athlete, Anthony also received a complimentary eco-friendly jute tote equipped with a month-supply of Probiotic CareBars and various items from our Eco-Essentials On-the-Go collection.
We love to get involved in community events, especially when it directly supports various charities. The Shoreline Half Marathon has generated donations for local charities such as Make-A-Wish Foundation, Team in Training, Simi Valley Days Foundation, Loving Hearts Hospice Foundation, Moorpark Soccer Club and Calvary Church. By having a booth at the post-race expo, EFFi Foods was able to effectively promote health, wellness and the importance of clean nutrition to a very diverse demographic of people all while contributing to the charitable atmosphere of the Shoreline Half Marathon. Not to mention, we also helped our committed athlete, health guru and new father Anthony get ready to dominate his upcoming IronMan competition!
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